Woman's experience: Exploring the interface and physical controls with rural women.
Shared experience: Connecting rural women and SHG animators through a two-sided kiosk.
Animator's experience: Exploring guided interactions on the SHG animator's interface.
MY CONTRIBUTION
As the UX Researcher and Product Designer, I led Saheli from problem identification and user research to concept development, physical-digital product design and prototype testing. I owned the UX strategy, user journeys, interaction design, UI design and prototyping, translating research insights into an inclusive savings experience for rural women.
THE PROBLEM STATEMENT
How might we leverage existing Self-Help Groups (SHGs) to make saving more accessible and secure, while empowering rural women to build digital literacy and financial confidence?
Shifhana
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