Reimagining historical tourism through time travel

ClientSelf-initiated Concept Project
IndustryTravel & Tourism / Cultural Heritage
RoleProduct design, UX research, Interaction Design
PlatformMobile App (AR Experience)

The design opportunity: How might we help visitors go beyond simply seeing historical landmarks to experiencing the stories of their past?

ExUnx is an augmented reality tourism experience designed to bring historical landmarks to life, allowing visitors to travel back in time, visualize how places once looked and interact with stories from the past.

Experience the transformation of one of India’s most iconic landmarks, India Gate, and explore its journey from war memorial to national symbol

Experience the transformation of one of India’s most iconic landmarks, India Gate, and explore its journey from war memorial to national symbol

Step into the past at Chandni Chowk and discover the rich, layered history of one of Delhi’s oldest and most vibrant streets

Step into the past at Chandni Chowk and discover the rich, layered history of one of Delhi’s oldest and most vibrant streets

01. Difficult to visualize the past

Visitors heard fascinating stories about historical events but struggled to imagine how these places once looked.

02. Passive storytelling

Information boards and guided tours largely relied on reading and listening, with limited opportunities for interactive engagement.

03. Disconnect between the past and present

Visitors could admire the monuments, but connecting what they saw with the history behind them wasn't always easy.

Shifhana

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