Lead design at Contineu, shaping brand & product from the ground up. Built everything 0→1, from visual identity to complex dashboards and mobile workflows that help construction teams work smarter every day

- Designed and delivered real-world projects with government and industry partners.
- Led a patent-pending product from research to prototype.
- Mentored by senior designers, building strong foundations in UX and product strategy.

That Cut Resolution Time from 6 Weeks to 2 Days In this case study, I'll share insights on the design decisions behind building Contineu AI's Defect Suite.

A visual Defect Tracking System

Site engineers wear helmet-mounted 360° cameras while walking each floor of a building. These daily scans are uploaded in the web app and stitched into an interactive digital twin of the site.&nbsp;

But as the product scaled, one question kept coming up:

“How do I know if the scan taken by the site engineer is good enough?” &nbsp;“Are we actually getting better at resolving defects?”

That’s when I decided to build Scan and Defect Analytics;

Site teams were capturing daily scans, but no one knew how well the floors were actually covered.  Incomplete scans led to missed defects, late rescans and delayed progress visibility.

Scan Analytics - Help teams monitor floor-wise scan coverage, spot gaps early and ensure no area is missed before defect detection begins.

Drilling into any floor’s donut opens a heatmap showing exactly which zones were well-covered, partially scanned or missed.

Even after defects were detected, managers had no way to measure how defect trends evolved over time. There was no clear view of which defects were lagging, how fast issues were resolved or whether closure rates were improving.



Track defect trends, spot bottlenecks and compare trade performance so site teams can take action early instead of firefighting late.

Though still in pre-rollout, Scan &amp; Defect Analytics quickly became one of the most requested features across pilot sites.

Contineu AI's analytics system that helped site teams move faster, solve issues earlier and make confident decisions in real time.

An analytics system for construction teams

Three years ago, while doing my Masters in Delhi, I visited the Red Fort, a childhood dream. I hired a tour guide who rapidly recited dates, emperors and battles. His fast-paced delivery left me and the other visitors struggling to keep up.

Standing in those vast empty spaces, I thought: “Could design bring history alive beyond textbooks?”

&nbsp;According to Statista (2023), centrally protected monuments in India attract around 48 million domestic visitors and 1.45 million foreign visitors annually.
This huge audience highlighted the need and potential for a more engaging, immersive way to experience heritage sites.&nbsp;&nbsp;

This moment made me realize the vast potential hidden in historical spaces and inspired me to create:

&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; “ExUnx — explore the unexplored”

Traditional methods of experiencing historical landmarks fail to provide engaging, immersive and informative experiences for visitors. This results in a disconnect in understanding and appreciating history. Additionally, the large amount of information available can make planning overwhelming, leading to confusion and fragmented visitor experience.

ExUnx is an AR-integrated app that bridges the gap between past &amp; present.&nbsp;

For a detailed case study, including user research, prototypes and my deeper learnings&nbsp; &nbsp;<a href="https://medium.com/design-bootcamp/enhancing-historical-tourism-through-time-travel-a-ux-case-study-4f3a8db7aab4">Explore the Full Story on medium→</a>

Designed an AR experience that let visitors “time travel” at historical landmarks, boosting engagement and making stories more immersive.

Enhancing tourism through time travel

In rural Tamil Nadu, I know women who still saved money in small dabbas, steel containers hidden in their kitchens. These savings were fragile: often borrowed, sometimes stolen and never formally recorded.

Despite the rise of digital banking in cities, these women were excluded. With limited financial and digital literacy, they had little trust in banks and no access to user-friendly financial tools.

That’s when I asked myself: could design bridge the gap between dabbas and digital banking?

🔆Leveraging SHGs for Financial Inclusion

Here’s a breakdown of what the&nbsp;rural woman’s side&nbsp;of the device looks like:

While the Saheli system focuses on micro-savings and digital literacy, the concept of a rewards system can be integrated to further incentivize rural women, which would seamlessly integrate with Saheli’s existing structure:

1.&nbsp;Enrollment – Women hear about Saheli through word-of-mouth and join via a simple flow.

2.&nbsp;Investment – Animators guide onboarding, deposits, and savings goal setup.

3.&nbsp;Consistency – Women use Saheli like a money box, tracking deposits and progress.

4.&nbsp;Rewards – Saheli Tokens redeemable for essentials build trust and loyalty.

The ability to redeem tokens for groceries creates a closed-loop system that encourages repeat business from Saheli users. It encourages customer loyalty and strengthens the relationship between the women, local businesses and Saheli.

Saheli is a powerful ecosystem empowering rural women in India to take control of their finances. By fostering micro-savings, digital literacy and a supportive community through SHGs. Saheli bridges the digital divide and opens doors to a brighter financial future

Transforming the savings habits of rural women with limited financial and digital literacy into secure, transparent and empowering systems rooted in trust.

Hello, I'm Shifhana

Featured Projects

A visual Defect Tracking System

An analytics system for construction teams

Enhancing tourism through time travel

From Dabbas to Digital Savings - Saheli

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Product Designer

Graduate Product Designer